Skip to main content
For Vendors

Your partners have the relationships. We make them sell.

Deploy marketing campaigns across hundreds of partners at once — co-branded, AI-executed, and performance-tracked. No agencies. No spreadsheets. No wasted market development funds.

Stop funding campaigns that never run

The Problem

$35B

in market development funds (MDF) wasted annually

60%

of partner budgets expire unused

6–8 wk

per partner via agencies

Vendor-funded execution

You set the strategy and budget. Channel Valve handles execution across every partner — co-branded, compliant, and trackable. Launch to 500+ partners in under 48 hours.

AI-powered at scale

Activate 500 partners in a day, not 50 in a quarter. No marginal cost per partner — the same budget that covers 50 agency-managed partners can cover your entire ecosystem.

Full-funnel visibility

Track emails sent, replies received, meetings booked, and pipeline generated — per partner, per campaign, in real time.

Brand-safe by design

Every message is pre-approved by your team. Partners can't modify copy without your sign-off. Compliance built in.

Vendors fund their top 50 partners through agencies. The other 750 sit dark. Channel Valve changes that.

How It Works

From campaign brief to partner pipeline in 3 steps

01

Upload your campaign

Define targeting, messaging, and creative. Set partner eligibility by tier, certification, region, or product line. Approve once — Channel Valve handles the rest.

02

Partners opt in

Eligible partners see your campaign in the marketplace with real performance data. They opt in with a single click and approve their personalized prospect list.

03

AI executes at scale

Personalized email sequences and LinkedIn messages from each partner's accounts. Replies are classified, meetings are booked, and your dashboard updates in real time.

Everything you need to activate the channel

Multi-Channel Outbound

AI-powered sequences across email, LinkedIn, and social — personalized at scale for every partner.

Partner Marketplace

Partners browse and opt into vendor-funded campaigns. One click to activate. Zero setup required.

AI Reply Handling

Intelligent classification and response to prospect replies. Objection handling, meeting booking, and handoff.

Real-Time Attribution

Track every touchpoint from campaign to meeting to deal. Per-partner dashboards for vendors and partners.

Co-Branding Engine

Every campaign runs under the partner's brand. Automatic co-branding with vendor-approved messaging.

MDF Management

Automated fund tracking, claim generation, and utilization reporting. Hit 90%+ MDF utilization rates.

“We went from activating 40 partners a quarter with our agency to over 400 in the first month with Channel Valve. Same budget. 10x the reach. And we can finally see which partners are actually generating pipeline.”

VP of Channel Marketing

Fortune 500 Enterprise Software Company

10x

More partners activated vs. agency model

$0

Cost per partner for vendor-funded campaigns

60%

Average MDF utilization improvement

48hr

From campaign upload to first outreach

Start activating your partner base today

Same budget. 10x the partners. No long-term contracts required.